Sponsorship

How Sponsorship Can Help You

Increase Credibility in Your Community

Forming a strategic alliance with the American Cancer Society - the largest and most-respected voluntary health organization in the U.S. - will bolster your company's reputation and clarify your commitment to serving your community.

Greater Employee Pride and Loyalty

Your company's commitment to the health and well-being of others will inspire a sense of pride among your employees and encourage an improved internal image.

Positive Customer Awareness and Exposure

Your company will enjoy positive exposure as volunteers and participants promote the Relay For Life event to their friends and colleagues.  Your company's name and logo can appear on a variety of these promotional and media materials, depending on your level of sponsorship.

Up to 24 Hours of Focused Exposure

Sponsoring the Relay For Life event is like no other sponsorship.  At Relay, participants are gathered in one location for as long as 24 hours where exposure to sponsor logos, banners and messages create a lasting impression.

Sponsor Exposure

• The American Cancer Society's Relay For Life is the largest fund-raising event in the nation.
• More than 250,000 people will participate in one of the Relay For Life events in the Great Western Division this year.
• In 2004, thousands of news-print articles, feature stories, billboard displays and TV and radio spots about Relay For Life were featured throughout the Great Western Division.
• 74% of consumers are likely to support a sponsor associated with a charity like the American Cancer Society.
• 98% of Americans are familiar with the American Cancer Society. 
• Relay For Life is the American Cancer Society's largest activity.